Our Perspective On Black Friday Deals

First, it was Black Friday. Then they added Cyber Monday. And now if you're anything like me, your email inbox has been filling up with "Black Friday" discounts and promotions since well back into October. It seems to no longer be reserved for the day after Thanksgiving, but has now become standard operating procedure for deals to run all the way through Christmas. It's almost a guessing game of when to buy, hoping you don't miss out on an even more significant discount.

As much as I hate to admit it, we've felt obligated to offer a similar sale over the last few years. Initially only offering a discount on Friday but then extending that out from Wednesday through Monday and then field calls and emails asking for concessions on orders placed just before or just after the promotional period.

As a company that doesn't view itself as discount-driven, this never felt right. In a way, it almost felt like those customers that placed their orders for the holidays early were almost being "penalized" for doing so.

Did these promotions drive sales? Absolutely, they did. However, we want to be about more than just one sale to a customer. For this reason, we will no longer be offering a "Black Friday" promotion of any kind.

I am sure this will disappoint those that hold out for a discount, and we can respect that. Ultimately we feel that our customers would prefer a premium product more than a discounted one.

There's a sense of pride in manufacturing our products, and once that word "discount" or "sale" enters the conversation, it can adversely affect our end goal.

As a sidebar to this, if you see discount coupons or codes being offered on other sites for our website, please know that these are fraudulent. The only discounts our company provides is to our active and retired military and law enforcement members as well as products currently listed on our Clearance page. We also offer year-round free shipping on all orders of $200 or more.