26. Branding & Blades w/Brandon HorohoIn this episode of the No Excuse to Miss Podcast, Scott welcomes Brandon Horoho. Brandon shares a little bit of his past working with marketing, creativity work, branding, and photography. Even though paid marketing and advertising on social media is an important part of expanding a brand, some industries like the firearms and the knives industry are not allowed to run ads, which can be a challenge.
In addition, Brandon explains the importance of maintaining consistency with social media in order for the page to grow, and that’s the strategy he follows with his company Montana Knife Company (@montanaknifecompany). Although consistency is vital, a business page on Instagram requires constant creative work too, but that’s a simple task for Brandon due to his background in photography. Tune in to learn more!
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